Essential for those interested in advertising and photography and fashion. American photographer Richard Avedon was best known for his work in the fashion world and for his minimalist, large-scale character-revealing portraits. Extensive and exhaustive compilation of Avedon's advertising work. He turned professional in 1945 and became a regular contributor to Harpers Bazaar (194665) and Vogue (196690), in addition to working on many advertising. The quality of the paper and content deserve the highest possible rating. Now, there are two new books celebrating the photographer’s legacy Avedon Advertising, a photo book by Abrams & Chronicle Books, looks back on his 60+ year career in fashion advertising, and. Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when post-war prosperity opened up new experiences to consumers through the explosive ’60s and into the era defined by celebrity culture and global brand awareness. Working with a talented cadre of models, copy writers, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others. Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture.
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